When we say ‘no’ to something, we’re only referring to one thing; one decision; one request. But when we say ‘yes’, we’re actually saying ‘no’ to all the other options on the table. ‘Yes’ might seem positive, and for some, it’s the easy solution. But when we’re brave enough to say no, a whole world of possibilities emerges.

We’ve seen the power of ‘no’ in action many times over the years, which is why we never shy away from it.